Gianni would also come to employ Donatella's husband, Paul Beck, as menswear director. Donatella's purview extended to creative oversight, where she acted as a key consultant to Versace. A saying referencing Versace's rivalry with Giorgio Armani was: 'Armani dresses the wife, Versace dresses the mistress.' įrom 1978, Versace built the company with the support of his family, employing his sister Donatella as vice president and his brother Santo as president of the company. He is quoted as saying, 'I don't believe in good taste', which was reflected in his 'brazen defiance of the rules of fashion'. His aesthetic, which 'combined luxurious classicism with overt sexuality', attracted much criticism in addition to praise. His designs employed vivid colors, bold prints and sexy cuts, which were a refreshing contrast to the prevailing taste for muted colors and simplicity. Fashion empire Īfter opening his Milan boutique in 1978, Versace quickly became a sensation on the international fashion scene. His first boutique was opened in Milan's Via della Spiga in 1978. His first fashion show followed in September of the same year. A few years later, encouraged by his success, Versace presented his first signature collection for women at the Palazzo Della Permanente Art Museum of Milan. In 1973, he became the designer of 'Byblos', a successful Genny's youthful line, and in 1977, he designed Complice, another, more experimental, line for Genny. He became interested in architecture before moving to Milan at the age of 26 to work in fashion design. Versace began his apprenticeship at a young age at his mother's sewing business, which employed up to a dozen seamstresses.

He attended Liceo Classico Tommaso Campanella, where he studied Latin and ancient Greek, without completing the course. Versace was strongly influenced by ancient Greek history, which dominates the historical landscape of his birthplace. An older sister, Tina, died at age 12 because of an improperly treated tetanus infection. Giovanni Maria Versace was born in the city of Reggio Calabria on 2 December 1946 and grew up with his elder brother Santo Versace and younger sister Donatella Versace, along with their father and dressmaker mother, Francesca. 6.2 Costume designer, costume and wardrobe.On 15 July 1997, he was murdered outside his Miami Beach mansion, Casa Casuarina, by spree killer and crazed C. The place where he was born and raised, Reggio Calabria, greatly influenced his career. He and his partner Antonio D'Amico were regulars on the international party scene. As a friend of Eric Clapton, Princess Diana, Naomi Campbell, Kate Moss, Madonna, Elton John, Tupac Shakur and many other celebrities, he was one of the first designers to link fashion to the music world. He also designed costumes for theatre and films. He was the founder of Versace, an international luxury-fashion house that produces accessories, fragrances, make-up, home furnishings and clothes. Giovanni Maria ' Gianni' Versace ( Italian: 2 December 1946 – 15 July 1997) was an Italian fashion designer, socialite and businessman.

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